Altaf A.M.Founder
Areas of expertise
- Strategic product vision and market positioning
- Cross-functional leadership and team development
- Data-driven decision making
- Customer centric product development and innovation
- Creative problem solving and optimization mindset
Known as the “Socks to SaaS guy” in close circles, Altaf Mulla is a seasoned generalist with over 20 years of experience across multiple industry verticals. From manufacturing shop floors to leading-edge Martech campaigns and enterprise digital payment systems, his journey is a testament to adaptability, curiosity, and the power of cross-domain thinking.
Altaf has worked with global brands like adidas, Reebok, and Marks & Spencer, navigating the full spectrum of product development — from concept to code to customer. His rich exposure to mobile and web development, user experience design, and end-to-end product marketing gives him a unique ability to see both the big picture and the fine details. This rare mix of insight allows him to deliver solutions that are not only technically sound but also commercially viable and customer-focused.
At the heart of Altaf’s work is a simple principle: smart, adaptable solutions deliver lasting value when grounded in clarity, creativity, and execution.
As the Co-founder of Rootware Technologies, he channels this mindset into building scalable, future-ready platforms in fintech, telecom, and enterprise integration. Altaf’s product-driven thinking, combined with a solution-oriented approach and deep technical sensibility, has helped Rootware become a trusted partner for digital payment transformation, merchant onboarding, fraud management, and reconciliation automation.
His biggest strengths (in no particular order) are —
- solution-oriented thinking
- a strong optimization instinct
- team and people leadership
- and a relentless product mindset
These qualities of his, among others, continue to shape Rootware’s impact, innovation and culture.
Publications
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Enterprise Integration and Middleware
Rootware Technologies delivers scalable integration architectures that connect legacy systems, cloud applications, and partner networks. Our tool-agnostic consulting designs ESB frameworks that reduce complexity, while IBM webMethods expertise ensures optimal infrastructure performance. From B2B integrations to workflow automation, we help enterprises eliminate silos, reduce maintenance costs, and accelerate digital transformation across hybrid environments.
January 14, 2016 -
Fraud, AML and Risk Management
Rootware Technologies delivers unified fraud detection and AML compliance across all your payment gateways and channels. Our real-time risk scoring identifies suspicious patterns while minimizing false positives, and automated transaction monitoring ensures regulatory compliance. Enterprises reduce fraudulent transactions significantly while maintaining high approval rates for legitimate customers through customizable risk controls.
January 14, 2016 -
Mobile/Digital Payments
Rootware Technologies enables enterprises to accept payments across all major digital wallets—Apple Pay, Google Pay, Samsung Pay, and Mada Pay—plus NFC and QR-based transactions. Our SoftPOS technology eliminates hardware costs while maintaining enterprise-grade security through tokenization and 3D Secure authentication, helping businesses reduce checkout times and improve customer satisfaction.
January 14, 2016
