How CST Unified Its Payment Infrastructure With Us

CST: The Saudi Communications Authority

CST or the Saudi Communications Commission, is the authority for communication in the Kingdom of Saudi Arabia. It operates across multiple sectors with a diverse portfolio of digital products and services. As the company experienced rapid growth, its payment infrastructure struggled to keep pace with expanding operations and increasing customer expectations for seamless digital experiences.

With multiple products and channels operating independently, CST’s payment landscape had become increasingly complex and fragmented. The organization needed a strategic partner to help consolidate its payment operations while maintaining its strong brand identity and meeting the sophisticated needs of its Saudi Arabian customer base. This transformation would require not just technical implementation, but a deep understanding of local market requirements and CST’s unique business objectives.

The core reason why CST required Rootware Technologies to work on their problem was. ….

Company presentation

How can we help you?

“Rootware was able to rescue us from a near disaster when our previous development partners failed to deliver with one full year of development. Where those failed, Rootware was able to deliver on a tight deadline of 3 months. Thank you for saving our face!”

Bandar AlMajed

Director of Channels, STC

Challenge

CST faced critical operational hurdles due to its fragmented payment infrastructure. The absence of a centralized payment platform resulted in:

Disconnected payment experiences across different products and channels, creating confusion for customers and operational complexity for CST
Direct integration of various product payments with the ERP system, leading to reconciliation difficulties and inconsistent reporting.

Lack of brand consistency across different payment touchpoints, potentially weakening CST’s market presence and branding
Manual and time-intensive financial operations, with no unified system for reconciliation, settlements or analytical insights.

While these are standard set of challenges that enterprises face, the solution required nothing but a standard set of solutions. The enormity and complexity of the various systems that needed seamless integration.

Solution

We developed a comprehensive Digital Payment Platform (DPP) that addressed CST’s specific needs while providing flexibility for future growth. The solution encompassed:

Centralized Payment InfrastructureWe implemented a unified platform that consolidated all payment workflows, creating a single source of truth for CST’s payment operations. This centralized approach eliminated silos and standardized payment processes across all products and channels.Brand-Aligned Customer ExperienceA custom checkout page was developed to reflect CST’s corporate identity, ensuring a consistent and professional payment experience. This branded interface served as a unified touchpoint for customers across all CST’s digital properties.

Advanced Financial ManagementThe solution included a sophisticated financial portal that streamlined back-office operations through:
- Automated reconciliation processes
- Detailed settlement reporting
- Comprehensive analytical dashboards for business intelligence
- Simplified product integration capabilities

The solution, while complicated, was implemented with precision and without any delays from the team. And the results are now there for anyone to see.

Result

The implementation of the Digital Payment Platform delivered significant improvements across multiple areas:

Operational Excellence
- Consolidated payment management reduced administrative overhead and simplified operations
- Streamlined workflows eliminated redundant processes and reduced manual intervention
Enhanced Customer Experience
- Consistent, branded payment journey across all CST products
- Improved customer satisfaction through simplified payment processes
- Strengthened brand trust through professional and reliable payment interfaces

Financial Control and Insights
- Real-time visibility into payment operations
- Automated reconciliation reduced errors and processing time
- Rich analytics enabled data-driven decision making
Future-Ready Infrastructure
- Scalable platform supporting easy integration of new products
- Flexible architecture accommodating future business requirements
- Strengthened competitive position in the Saudi Arabian market

This transformation positioned CST as a leader in digital payment capabilities within the Kingdom of Saudi Arabia, providing a strong foundation for continued growth and innovation in their market sector.